1000 Fanz Concept Overview
In the vast landscape of the digital age, where millions of creators vie for attention, a groundbreaking concept emerges: the power of 1000 True Fans. Coined by Kevin Kelly, the idea is simple yet revolutionary – an artist only needs to cultivate 1000 True Fans, those dedicated supporters who will go to great lengths to support their work, to sustain a viable career and provide the foundation to launch to even higher levels.
True Fans are more than just casual listeners or occasional consumers. They are the lifeblood of an artist's career, eagerly purchasing every album, attending every show, and championing their favorite creators at every turn. By focusing on cultivating a core community of True Fans, savvy artists can bypass the traditional gatekeepers of the industry and forge a direct and meaningful connection with their audience.
With that in mind, Under The Mesquite Music would like to introduce 1000 Fanz – the streaming service built on the foundation of the 1000 True Fans concept. At 1000 Fanz, we are reimagining the music streaming experience by putting artists and their True Fans front and center.
How It Works
For Artists:
1000 Fanz offers a platform to cultivate and nurture True Fans – those dedicated supporters who will go above and beyond to support their work. By offering exclusive content, behind-the-scenes access, rarities, rough cuts, and personalized experiences, artists can:
- Deepen their connection with their audience.
- Build a sustainable career.
- Focus on their creative genius, immersing themselves in their extraordinary gift.
For Fans:
1000 Fanz offers music lovers a chance to support their favorite artists directly and meaningfully. Fans can:
- Subscribe to their favorite artists for an annual fee set by the artist (minimum $10).
- Access exclusive content, early releases, and unique experiences unavailable elsewhere.
- Enjoy an app that feels as familiar as their current streaming platforms but curated for deeper connections.
Key Differentiators
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True Fan-Centric Approach:
- Focused on cultivating and rewarding artists’ most dedicated supporters.
- Artists maintain direct control over their pricing and offerings.
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Exclusive Content:
- Rarities, behind-the-scenes content, early releases, and invite-only tiers.
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Complementary Model:
- Designed to work alongside traditional platforms like Spotify.
- Offers unique, intimate experiences rather than competing for everyday listening.
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Flexible Artist Models:
- Artists can charge fans directly or subsidize their fan base entirely by covering the $10 platform fee themselves.
Business Model
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Fan Subscription:
- Artists set an annual subscription fee (minimum $10).
- Platform retains $10 per fan per year, regardless of the artist's chosen fee.
- Artists receive the remaining balance directly.
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Discovery Component:
- Artists can offer a small subset of their work for free, allowing fans to explore before subscribing.
Example Scenarios
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Standard Subscription Model:
- Artist sets an annual fee of $50.
- Fans pay $50.
- Platform takes $10.
- Artist receives $40.
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Exclusive Access Model:
- Artist pays $10,000 upfront to invite 1,000 select fans.
- Fans join for free, accessing exclusive content.
- Platform still earns $10 per fan equivalent.
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Hybrid Model:
- Artist offers both a regular tier ($50/year) and an ultra-exclusive tier ($10, invite-only).
- Fans choose their preferred access level.
Vision
1000 Fanz envisions a world where every artist can connect deeply with their audience, empowering True Fans to directly support their favorite creators. By combining simplicity, flexibility, and meaningful engagement, 1000 Fanz sets out to redefine how music is shared, discovered, and appreciated.
Welcome to 1000 Fanz – where every subscription counts, and music matters most.